We believe that personal data can help solving societal issues and allow organisations to innovate only if we act in a people-centric way.
All together and by putting people in the middle of the value chain, we can build a fair and sustainable new data economy for our digital societies that benefits everyone.
Today, people’s digital profiles containing their habits, tastes, and wills are created and controlled by few organizations upon the data people generate using their services. Allowing people to create and control their own digital profiles enables endless possibilities for everyone.
Digital profiles can be used to foster innovation and help tackle major societal issues and challenges. Alone or combined those profiles are a unique source of information providing priceless insights that can be used to improve people’s lives in different fields such as health, consumption, mobility, employability, education and so forth...
The first step of our plan focuses on building the technology that will support the transition for the digitised organisations. A personal data management platform is made available to every private and public organisations willing to make the step towards unlocking the value of personal data for both their users and themselves.Learn more
As organisations adopt new technologies allowing their users to also benefit from their personal data they create new value that is also controlled by people. This value is materialised through the creation of a digital profile for each user. This digital profile can then be used by private and public organisations through the users they have in common. Everyone must win at the end of the day.
As people build up their own digital profiles through taking actions online, they create a unique source of value. This value then could be monetised for their own benefits and the profits be shared among all the actors of the value chain. We could therefore create a new fair digital economy for everyone involved within the process.